Just Don't Call Them Mothers

The quasi-governmental agency in the UK tasked with regulating advertising has banned a Volkswagen ad depicting a woman as a mother, determining it to be a depiction of gender that is “likely to cause harm, or serious or widespread offense”.

Reportedly, the ad featured men and women alike engaged in adventurous activities such as mountain climbing and space exploration, but also showed a mother with her baby.

“We acknowledged that becoming a parent was a life-changing experience that required significant adaptation, but taking care of children was a role that was stereotypically associated with women”, ASA added in its ruling.

Notice the tone of their ruling. Becoming a parent was a life-changing experience. Taking care of children was a role. In their mindset, parenthood is an antiquated occupation. There is no longer a need to breed & raise a new generation of Britains, as new ones can simply be imported from other countries. Thus, showing a woman as a mother is to depict her as backwards and primitive. The war against motherhood is in full swing in the former global empire. The agency did not just criticize the ad; they outright banned it from broadcast. The banned imagery was of a white mother. I'd be curious if depictions of non-white mothers get banned. I'd suspect that the agency is more strict against white motherhood in the white nation, because that is how evil works.

“Our evidence shows how harmful gender stereotypes in ads can contribute to inequality in society, with costs for all of us”, Guy Parker, chief executive of the ASA, said in a statement in June.

Guy Parker, an NPC with an NPC name, thinks motherhood comes with a societal-wide cost to everyone. Unfortunately, he won't be the one paying the real cost of discouraging parenthood. It will be the later generations. But he doesn't care about them. NPCs have been brain-washed to live in the moment. They have no concept of past or future. All Guy knows is that he is virtue-signaling right now. He is engaging in what he's been taught is high-status behavior right now.

Volkswagen responded well to the incident. [emphasis added]

Geraldine Ingham, head of marketing for Volkswagen UK, said: “As both a leader within this business and as a mother, I do not believe that the roles of the women in this advertisement are in any way portrayed negatively. Just like the men, they are shown taking part in challenging situations, such as in a tent perched on a mountainside and in a spacecraft, while another is shown to be embarking on what is surely life’s greatest and most valuable role – raising another human being.”

Volkswagen appears not to be a fully converged institution, which is more than can be said for Mercedes. Spend your hard-earned dollars wisely, and let the politicized businesses fail under their own weight.